![]() ![]() 2” was the first (and only) big hit of the summer until “Wonder Woman” came along. If there’s one theme this summer’s box office has doubled down on so far, it’s that superhero movies still work - at least for now. Last summer saw “Ghostbusters,” “Teenage Mutant Ninja Turtles,” and “Alice Through the Looking Glass” crumble. ![]() To be clear, this is not a brand new trend, but rather one that persists. Three makes a trend, as they say, but add to that list “King Arthur” (not a franchise so much as a familiar property, but a similar idea) and “Pirates of the Caribbean” (“revived” is a stretch, but it had been six years since the last installment) and you have something larger at work. “Baywatch,” “Alien,” and now “The Mummy” - all three are nostalgia-tized franchises that have seen feature film revivals hit theaters this summer, and all three are also titles that have now underperformed or flopped at the box office, especially in North America. But “The Mummy’s” inauspicious launch just didn’t do the trick. Perhaps it will be “The Bride of Frankenstein,” slated for 2019 with Bill Condon attached to direct, that will spark the public’s interest in the universe. The studio argues that, rather than comparing the movies to a Marvel or DC Comics universe, the public should consider each project as its own entity, but under the umbrella of a common genre. Universal has signed on big name talent like Cruise and Johnny Depp to headline its “Dark Universe” slate, a way to relaunch the monster movies on which the studio was built. Exactly how much those sour ratings contributed to “The Mummy’s” overall box office total is up for debate, but it’s safe to say the conversation continues. A24’s “It Comes At Night” and Bleecker Street’s “Megan Leavey” both performed below expectations despite having critical support (86% and 80% respectively on Rotten Tomatoes). This weekend, the aggregators did not possess the ability to save. “The Mummy” was the latest summer blockbuster hit with a rotten rating, this time 17%. Whether it be fan rebellion with “Suicide Squad” or studio attribution with “Baywatch,” critic aggregators like Rotten Tomatoes have become increasingly scrutinized for being reductive. With his bankability overseas, it’s no question why Cruise is a prized possession for studios, but at least in the U.S., his star has dimmed. “Jack Reacher: Never Go Back” and “Edge of Tomorrow” both opened to lower domestic totals than “The Mummy.” But those two recent releases ended up making $100 million and $270 million respectively at international markets. Cruise has been far from a sure thing lately in the U.S. Still, “The Mummy” continues a trend that Cruise is more bankable overseas than he is domestically. “The Mummy” simply couldn’t cut through the cultural zeitgeist in the same way.Īh, the elusive “movie star.” Despite the obituaries and postmortems written about the term, it gets tossed around and attributed to Cruise to this day. #The mummy movies floo movie“Wonder Woman” is a critical and commercial success that has succeeded on essentially every measure, including being the most tweeted-about movie of the year so far. That’s a feat matched by only a handful of superhero movies including “Batman Begins” in 2005, “Spider-Man” in 2002, and “The Amazing Spider-Man” in 2012. ![]() ![]() “Wonder Woman” is the movie of the momentīetween its first and second weekends, “Wonder Woman” saw only a 45% drop in ticket sales. ![]()
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